Luca once called something chic, and I asked him why, or rather what "chic" was exactly. He sighed and said despairingly, "Chic is the most impossible thing to define." He thought about it. "Luxury is a humorless thing, largely. Chic is all about humor. Which means chic is about intelligence. And there has to be oddness -- most luxury is conformist, and chic cannot be. Chic must be polite, but within that it can be as weird as it wants."
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